Second, as a small business owner, I want to get paid any way possible. I am happy to accept payment from my customers in whatever form is convenient for them, since I don’t want to miss out on business because of this. With more and more people going away from cash, I want to be open to accepting their payments.
The Basics – Credit Cards
Every company should accept all major credit cards. Stores and online shops need to stop excluding certain cards, like Discover or American Express. It is a big hassle for customers, and I’m sure stores lose business because of it.
A common excuse as to why certain cards are excluded is cost. However, there are a lot of merchant processing solutions that offer low cost credit card processing for all major credit cards, so I just don’t buy this excuse. To me, as a customer, it is sheer laziness to look at your customer’s needs. As a merchant, I know firsthand that the cost of processing other cards, such as American Express, are no more than processing certain types of Visa and Mastercards credit cards.
More Advanced – Mobile & Online Payments
I do understand that not all merchants are going to be able to accept mobile and online payments immediately, but I think that most places should start researching it. With the surge in smartphone sales, and new services like Google Wallet, more consumers will be looking to these types of payment systems.
One example is Home Depot. I was recently in Home Depot and was able to use my PayPal account at checkout. I found it to be very convenient, and I’m sure it doesn’t cost Home Depot anything more to offer this service.
Article publié pour la première fois le 06/04/2012