Sometimes when looking at an investment, you may want to look at something beyond the obvious. For example, what really makes this company different from its competitors or what could potentially drive this company in the long term. Here are some interesting non-financial company statistics that you may want to consider when making your next investment.
The first area that I think is important to look at is the company’s talent profile. This means doing a company house check and really looking at what the entire executive team and board of a company is comprised of. For example, is the company being led by the original start-up team, or is it a bunch of old venture capitalists at the helm? Is the company led by a woman or have female leadership?
These signs can have a direct correlation with future decisions of the company. For example, if the company sells more to women, it could be a positive thing to have a female leader, since she could relate more to the customer. If the company is now being led by venture capitalists, you may want to question what the long term motives of the company will be. Will they be looking for their exit, or thinking about long term shareholder growth?
Talent can play a big role in directions the company chooses. If the company has board members that are known for things at other companies, some of those traits may carry forward.
Customer data is another interesting metric to look at if you can get insight into it. For example, are the main customers affluent individuals, or are they low income? These types of statistics can let shareholders know how a company could perform in a recession. Just look at high end car sales during the last recession. Since the customers were primarily wealthy, car sales took a hit when the stock markets collapsed.
Customer data can also give a sense of loyalty to the company. How many repeat purchases does the individual make? How often do they come to the store? These metrics show engagement, which can show long-term growth.
Article publié pour la première fois le 17/04/2012